Skip to main content
RUOK

Salesforce, Inc.

Salesforce Certified Marketing Cloud Engagement Consultant

The Marketing Cloud Engagement Consultant exam tests whether you can design and propose a Marketing Cloud Engagement implementation for a customer. The published scope runs from gathering requirements, through integrating with Salesforce via Marketing Cloud Connect, designing the business unit hierarchy and the Sender Authentication Package (SAP), automating work by combining Journey Builder and Automation Studio, and designing data objects and contact identifiers. The exam is 60 questions answered in 105 minutes, with a passing score of 67%. This is an intermediate credential with a hard prerequisite: you must already hold the Salesforce Certified Marketing Cloud Engagement Administrator credential. Salesforce assumes at least six months of implementation experience, or five or more implementation projects. The exam is proctored at a test center or with online proctoring, no reference materials may be used, and it is offered in English and Japanese. Appointments can be booked at any time rather than on fixed exam dates. The credential carries no stated expiration date, but it lapses unless the Trailhead maintenance badge is completed once a year.

Official page

Who takes it

  • Holders of the Marketing Cloud Engagement Administrator credential who want to take the next step
  • Consultants and partners responsible for requirements and design work on Marketing Cloud implementation projects
  • In-house staff who design the integration between Marketing Cloud and Sales or Service Cloud
  • Engineers who own Marketing Cloud Connect configuration and fault isolation
  • Solution architects with roughly five implementations behind them who want to put language around their design decisions

What it lets you do

  • Be able to explain what Marketing Cloud Connect can and cannot do, and how to troubleshoot it, from the requirements stage onward
  • Cover the early design decisions that are hard to change later: the business unit hierarchy, Reply Mail Management, and the effects of applying a Sender Authentication Package
  • Sort out when to use standard reports, data views and tracking extracts, so you can speak to post-launch operations as well as the build
  • Paired with the prerequisite Administrator credential, it evidences both what you can configure and what you can design
  • Check design patterns for complex automation that combines Journey Builder and Automation Studio against the official exam outline, with its section weights

The exam

As published by Salesforce, Inc.. Anything we could not confirm is left out. Check the official page before you apply.

Questions
60 multiple-choice / multiple-select questions, plus up to 5 unscored questions
Time
105 minutes
Pass mark
67%
Fee
JPY 30,000 (excluding tax) / USD 200 (excluding tax). Retake fee: JPY 15,000 (excluding tax) / USD 100 (excluding tax)
Format
Multiple choice / multiple select. Proctored at a test center or taken with online proctoring. No reference materials may be consulted during the exam
Languages
English, Japanese
When it runs
No fixed exam dates; a proctored appointment at a test center or online can be booked at any time
Validity and renewal
No stated expiration date, but the credential lapses unless the Trailhead maintenance badge is completed once a year

How hard it is

The passing score is 67% (official exam guide). Salesforce does not publish pass rates. The Salesforce Certified Marketing Cloud Engagement Administrator credential is a required prerequisite, and Salesforce assumes at least six months of implementation experience or five or more implementation projects. The level is labeled intermediate.

How long people study

Not published by the exam body. Instead of a study-hour figure, the official exam guide recommends at least six months of implementation experience, or five or more implementation projects in a role such as Marketing Cloud Solutions Architect.

Syllabus

  • Discovery and Architecture16%
  • Integration20%
  • Account Configuration12%
  • Automation20%
  • Data Modeling and Management21%
  • Messaging11%

Our apps and books for this exam

  • SFDC MC Consultant Goukaku Drill

    Japanese only

    Salesforce Certified Marketing Cloud Consultant exam drills

    This app's interface and questions are in Japanese.

    Download on the App Store

Questions people ask

Can I sit this exam without holding anything else?
No. The Salesforce Certified Marketing Cloud Engagement Administrator credential is a prerequisite.
Do I need the Specialist credential (formerly Email Specialist) first?
It is not required. The official exam guide lists Marketing Cloud Email Specialist and Marketing Cloud Developer as recommended, but not required.
Will it be rough if I can't write SQL?
The official exam guide lists writing basic SQL, including JOINs, among the characteristics of the intended candidate.
Are Pardot (Account Engagement) and Social Studio covered?
No. The official exam guide explicitly states that knowledge of Social Studio, Audience Builder and Pardot is not required.
Is this the same as the similarly named Marketing Cloud Account Engagement Consultant?
They are separate credentials. That one covers Account Engagement (formerly Pardot), and its prerequisite is the Account Engagement Specialist credential.

Sources

These are the pages the figures came from. Some are published in Japanese only, and are marked as such — we keep the original titles rather than translating them, so you can match what you find on the official site. Exam rules change; check the official page before you apply.

Related certifications

Back to all exam prep apps →

Our security policy, terms of use and privacy policy are published in Japanese.

Information security policyTerms & privacy