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Salesforce, Inc. (Salesforce Certification Program)

Salesforce Certified Marketing Cloud Engagement Developer

The Salesforce Certified Marketing Cloud Engagement Developer exam (MCE-Dev-201) is an intermediate credential for technical staff who build on Marketing Cloud Engagement. It tests personalisation with AMPscript and SSJS, data manipulation with SQL and data extensions, and the SOAP and REST APIs together with OAuth authentication. The weightings assume you can actually write code and queries: Programmatic Languages is 35%, API 22% and Data Management 22%, which is 79% of the exam between them. Areas where operational mistakes tend to happen, such as the contact model, send logs and the contact deletion process, are explicitly in scope. Holding the Salesforce Certified Marketing Cloud Engagement Specialist credential is a required prerequisite. The exam is 60 multiple-choice and multiple-select questions in 105 minutes with a passing score of 63%, and questions are based on the Summer '22 product release.

Official page

Who takes it

  • Developers building emails, landing pages and forms in Marketing Cloud Engagement
  • Production and development staff responsible for personalising dynamic content with AMPscript or SSJS
  • Data staff who build segment extraction, imports and exports using data extensions and SQL
  • Implementation staff who connect Marketing Cloud to external systems through the SOAP and REST APIs
  • People who already hold the Salesforce Certified Marketing Cloud Engagement Specialist credential and want to move on to the developer credential

What it lets you do

  • The implementation skills that matter in Marketing Cloud Engagement (AMPscript, SSJS, SQL and the APIs) are laid out as a weighted official exam outline
  • 79% of the exam (Programmatic Languages 35%, API 22%, Data Management 22%) is spent actually writing code and queries, which makes it a different kind of exam from the declarative, configuration-focused credentials
  • Points where operational mistakes tend to happen, such as the contact model, send logs and the contact deletion process, are explicitly named in the exam outline
  • The official exam guide states that knowledge of the MobilePush SDK, the Journey Builder SDK, custom components and Marketing Cloud Connect configuration is not required, which lets you narrow your study
  • It is not on the list of 24 credentials being retired on February 1, 2027, so it continues to be offered

The exam

As published by Salesforce, Inc. (Salesforce Certification Program). Anything we could not confirm is left out. Check the official page before you apply.

Questions
60 multiple-choice / multiple-select questions (as stated in the official exam guide. The Trailhead Academy credential page additionally states that up to 5 unscored questions may be included)
Time
105 minutes
Pass mark
63%
Fee
JPY 30,000 (excluding tax) / USD 200 (excluding tax). Retake fee: JPY 15,000 (excluding tax) / USD 100 (excluding tax)
Format
Multiple choice / multiple select. Taken at a test centre or online with a proctor. No printed or online reference material may be used during the exam. Registration requires holding the Salesforce Certified Marketing Cloud Engagement Specialist credential. Questions are based on the Summer '22 product release
Languages
English, Japanese
When it runs
No fixed exam dates are published. Candidates book an individual appointment at a test centre or an online proctored session; no number of sittings per year is published
Validity and renewal
Maintaining the credential requires completing the maintenance badge released once a year on Trailhead. The credential expires if the maintenance requirement is not met by the deadline

How hard it is

The passing score is 63%. The pass rate is not published by the exam body (Salesforce does not release pass rates for its certification exams). Holding the Salesforce Certified Marketing Cloud Engagement Specialist credential is a mandatory prerequisite for registration. The official exam guide describes the expected candidate as having at least one year of development experience with Marketing Cloud and related tools, along with development experience in HTML, CSS and AMPscript, familiarity with SQL, and experience using the Marketing Cloud APIs. Trailhead Academy lists the level as Intermediate.

How long people study

Not published by the exam body. Salesforce does not publish an expected number of study hours. What the official exam guide gives instead is a guideline for practical experience rather than study time: candidates typically have at least one year of development experience with Marketing Cloud and related tools.

Syllabus

  • Data Modeling14%
  • Programmatic Languages35%
  • API22%
  • Data Management22%
  • Security7%

Our apps and books for this exam

  • SFDC MC Developer Goukaku Drill

    Japanese only

    Salesforce Certified Marketing Cloud Developer exam drills

    This app's interface and questions are in Japanese.

    Download on the App Store

Questions people ask

I am searching for "Marketing Cloud Developer". Is that the same certification?
It is. The current official name is Salesforce Certified Marketing Cloud Engagement Developer, which is the name used on both the official exam guide and the Trailhead Academy credential page. The exam code is MCE-Dev-201.
What is the prerequisite, and does an older credential still count?
The prerequisite is the Salesforce Certified Marketing Cloud Engagement Specialist credential. That credential was itself renamed from Salesforce Certified Marketing Cloud Email Specialist on July 24, 2026; if you earned it under the old name it is treated as the same credential and no retake is needed.
Can I pass without being able to write code?
Judging by the weightings, it is safer to assume not. Programmatic Languages is 35% (AMPscript and SSJS syntax and functions), API is 22% (SOAP/REST and OAuth authentication flows) and Data Management is 22% (writing SQL and interpreting the results), which is 79% of the exam spent reading and writing code and queries. The official exam guide also lists being able to write basic SQL including JOINs as a requirement.
Is there anything I can skip?
Yes. The official exam guide states that candidates are not required to know how to configure the MobilePush SDK, the Journey Builder SDK, custom components or Marketing Cloud Connect. There is no need to spend time there.
Is this credential among the 24 being retired in 2027?
No. Checking the retirement list in the official Certification Retirements in 2027 FAQ, this credential is not included. The Marketing Cloud credentials being retired are Marketing Cloud Account Engagement Consultant and the Advanced Cross Channel, Intelligence and Personalization Accredited Professional credentials.

Sources

These are the pages the figures came from. Some are published in Japanese only, and are marked as such — we keep the original titles rather than translating them, so you can match what you find on the official site. Exam rules change; check the official page before you apply.

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