Skip to main content
RUOK

Salesforce, Inc.

Salesforce Certified Marketing Cloud Engagement Specialist

The Marketing Cloud Engagement Specialist exam tests whether you can run email marketing as day-to-day work inside Salesforce's Marketing Cloud Engagement product. The published scope covers building content in Email Studio and Content Builder, managing data extensions and subscriber data, automating work with Automation Studio and Journey Builder, and reading post-send reports and applying Einstein features. The exam is 60 multiple-choice questions answered in 90 minutes, with a passing score of 67%. There are no prerequisite credentials. Salesforce describes the intended candidate as someone with at least six months of hands-on experience with the Marketing Cloud email application and related tools, and rates the credential as intermediate. The exam is proctored, either at a test center or online, and no reference materials may be used during it. It is offered in English, Japanese and French, and can be booked at any time rather than on fixed exam dates. The credential itself carries no stated expiration date, but it lapses unless the Trailhead maintenance badge is completed once a year. It was previously published under the name Marketing Cloud Email Specialist.

Official page

Who takes it

  • Marketing practitioners who run email sends in Marketing Cloud Engagement day to day
  • People already working in Email Studio, Content Builder and Journey Builder who want to replace self-taught habits with a structured approach
  • In-house staff bringing Marketing Cloud operations in house on the brand side
  • Agency and partner staff who run Marketing Cloud email operations on behalf of clients
  • Anyone planning to move on to the Marketing Cloud Engagement Consultant credential later

What it lets you do

  • Learn systematically when to use Email Studio versus Content Builder, and how send configuration works (sendable data extensions, send classifications)
  • Sort out data extension design, import methods and the choice between segmentation tools, so building the audience for a send stops being guesswork
  • Gain a working criterion for deciding whether to build a given process in Automation Studio or in Journey Builder
  • The official Marketing Cloud Engagement Consultant exam guide lists this credential as recommended (not required), so it serves as a stepping stone to the consultant level
  • Because the maintenance badge has to be completed once a year, you build the habit of tracking feature changes release by release

The exam

As published by Salesforce, Inc.. Anything we could not confirm is left out. Check the official page before you apply.

Questions
60 multiple-choice questions (up to 5 additional unscored questions may be included)
Time
90 minutes
Pass mark
67%
Fee
JPY 30,000 (excluding tax) / USD 200 (excluding tax). Retake fee: JPY 15,000 (excluding tax) / USD 100 (excluding tax)
Format
Multiple choice. Proctored at a test center or taken with online proctoring. No printed or online reference materials may be consulted during the exam
Languages
English, Japanese, French
When it runs
No fixed exam dates; a proctored appointment at a test center or online can be booked at any time
Validity and renewal
No stated expiration date, but the credential lapses unless the Trailhead maintenance badge is completed once a year

How hard it is

The passing score is 67% (official exam guide). Salesforce does not publish pass rates. The official exam guide describes the intended candidate as having at least six months of experience with the Marketing Cloud email application and related tools, and labels the level as intermediate.

How long people study

Not published by the exam body. Instead of a study-hour figure, the official exam guide gives a benchmark of at least six months of experience with the Marketing Cloud email application and related tools.

Syllabus

  • Email Marketing Best Practices10%
  • Content Creation and Delivery24%
  • Marketing Automation26%
  • Subscriber and Data Management26%
  • Insights and Analytics14%

Our apps and books for this exam

  • SFDC MC Email Goukaku Drill

    Japanese only

    Salesforce Certified Marketing Cloud Email Specialist exam drills

    This app's interface and questions are in Japanese.

    Download on the App Store

Questions people ask

I've heard the credential was renamed. Is this different from the old Marketing Cloud Email Specialist?
It is the same credential. The official site now lists it as Salesforce Certified Marketing Cloud Engagement Specialist. The old URL (/credentials/marketingcloudemailspecialist) redirects to the current credential page.
Are there any prerequisites?
MKT101 (Build and Analyze Customer Journeys using Marketing Cloud)
Do I need to be able to write AMPscript or HTML to pass?
The official exam guide asks for a basic understanding of AMPscript, GTL, SSJS and HTML/CSS, but states that deep development knowledge and the design or development of custom API integrations are not tested.
Once I pass, does the credential stay with me?
No. It lapses unless you complete the Trailhead maintenance badge once a year.
Can I take the exam in Japanese?
Yes. The Trailhead Academy registration page lists English, Japanese and French as the available languages.

Sources

These are the pages the figures came from. Some are published in Japanese only, and are marked as such — we keep the original titles rather than translating them, so you can match what you find on the official site. Exam rules change; check the official page before you apply.

Related certifications

Back to all exam prep apps →

Our security policy, terms of use and privacy policy are published in Japanese.

Information security policyTerms & privacy