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Salesforce, Inc.

Salesforce Certified Marketing Cloud Next Consultant

The Marketing Cloud Next Consultant exam is aimed at people who implement and configure Marketing Cloud Next. The published scope covers data model objects and identity resolution on Data 360, consent management, campaign orchestration built with Flow, content creation and conversational messaging using Agentforce, and measuring performance through standard reports. The exam is 60 questions answered in 105 minutes, with a passing score of 72%. There are no prerequisite credentials, but the exam is offered in English only; there is no Japanese-language option. Salesforce describes the intended candidate as having 6 to 12 months of hands-on experience implementing or administering Marketing Cloud Next, and labels the level as intermediate. The exam is proctored at a test center or with online proctoring, and no reference materials may be consulted during it. Appointments can be booked at any time rather than on fixed exam dates. The credential carries no stated expiration date, but it lapses unless the Trailhead maintenance badge is completed once a year.

Official page

Who takes it

  • Consultants and partners responsible for implementing and configuring Marketing Cloud Next
  • Data-side practitioners involved in Data 360 data modeling and identity resolution
  • Marketing operations staff who design campaigns using Flow and Agentforce
  • In-house teams weighing a move from their existing Marketing Cloud Engagement to Marketing Cloud Next
  • Anyone able to sit the exam in English who wants to get ahead of the knowledge scope for a new product area

What it lets you do

  • Build a structured grasp of data model objects and identity resolution on Data 360, the foundation Marketing Cloud Next sits on
  • Sort out how consent is handled, including how the consent objects on the platform are structured and updated
  • Check campaign orchestration design, such as Flow trigger conditions and element selection, against the official exam outline with its section weights
  • Learn how Agentforce marketing agents and conversational messaging are handled, from an implementation point of view
  • See the knowledge scope Salesforce itself defines for Marketing Cloud Next, broken out by section with weights

The exam

As published by Salesforce, Inc.. Anything we could not confirm is left out. Check the official page before you apply.

Questions
60 multiple-choice questions, plus up to 5 unscored questions
Time
105 minutes
Pass mark
72%
Fee
JPY 30,000 (excluding tax) / USD 200 (excluding tax). Retake fee: JPY 15,000 (excluding tax) / USD 100 (excluding tax)
Format
Multiple choice / multiple select. Proctored at a test center or taken with online proctoring. No reference materials may be consulted during the exam
Languages
English only (not available in Japanese)
When it runs
No fixed exam dates; a proctored appointment at a test center or online can be booked at any time
Validity and renewal
No stated expiration date, but the credential lapses unless the Trailhead maintenance badge is completed once a year

How hard it is

The passing score is 72% (official exam guide, Summer '26 release). Salesforce does not publish pass rates. Salesforce describes the intended candidate as having 6 to 12 months of hands-on experience implementing or administering Marketing Cloud Next, and labels the level as intermediate. The exam is offered in English only, with no Japanese-language option.

How long people study

Not published by the exam body. Instead of a study-hour figure, the official exam guide recommends 6 to 12 months of hands-on experience implementing or administering Marketing Cloud Next.

Syllabus

  • Platform Setup & Governance13%
  • Consent13%
  • Data Modeling, Identity Resolution & Segmentation25%
  • Campaign Design, Flow Orchestration & Content30%
  • Agentforce & AI Innovation11%
  • Analytics & Performance Insights8%

Our apps and books for this exam

  • SFDC MC Next Consultant Goukaku Drill

    Japanese only

    Salesforce Certified Marketing Cloud Next Consultant exam drills

    This app's interface and questions are in Japanese.

    Download on the App Store

  • SFDC MC Next Consultant Prep

    Download on the App Store

Questions people ask

Can I take the exam in Japanese?
No. The Trailhead Academy registration page lists English as the only available language.
Are there any prerequisites?
No. The official exam guide does list Platform Administrator, Data 360 Consultant, Agentforce Specialist and Marketing Cloud Account Engagement Specialist as recommended, but not required.
How does this differ from the existing Marketing Cloud Engagement Consultant?
The product is different. This credential covers Marketing Cloud Next, which is built on the Salesforce Platform and Data 360, and the exam centers on Data 360 data modeling, identity resolution, consent management, Flow and Agentforce.
Am I at a disadvantage if I can't write AMPscript or Apex?
The official exam guide explicitly lists writing raw AMPscript or large-scale SQL, extensive Apex code, and managing complex MuleSoft API integrations as areas where deep expertise is not required.
What are the passing score and question count?
60 multiple-choice questions (plus up to 5 unscored) in 105 minutes, with a passing score of 72%.

Sources

These are the pages the figures came from. Some are published in Japanese only, and are marked as such — we keep the original titles rather than translating them, so you can match what you find on the official site. Exam rules change; check the official page before you apply.

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